Send a video poem to friends with Van Cleef & Arpels

The “8 Seconds of Luck” website, like much of Van Cleef & Arpels’ jewelry, draws inspiration from the famous maxim of Jacques Arpels, nephew to the company’s founder, who declared that “to have luck, you must believe in luck.”

Visitors to the website choose three elements that will determine the content of their video: a precious stone or metal, a line of Van Cleef & Arpels jewelry and a short quote. Or, for those who like to leave things to chance, click on “Believe in Luck” to have the three elements chosen randomly.

Users then write a message to accompany their video. After clicking “Create,” users see an eight-second video with a varied assortment of pleasant images, followed by the message. The video can then be saved and sent to loved ones. Through October 23, users can also register for the sweepstakes to attend the Van Cleef & Arpels New York flagship opening.

 A fun way to connect with friends and family, the site also offers a chance to become acquainted with Van Cleef & Arpels’ jewelry, and particularly with the Alhambra and Perlée lines.

http://8-seconds-of-luck.vancleefarpels.com