New Fendi campaign shot by Karl Lagerfeld

Just like the collection, the new campaign is very graphic, emphasizing lines, symmetry and color. The campaign is set against a black background that allows light and the color of the ocean to filter in.

Through these shots, Karl Lagerfeld highlights Fendi’s new ready-to-wear garments, shoes and bags. 

The Italian fashion house has also shown behind-the-scenes footage of the campaign on social networks.