Michael Kors launches shoppable Instagram and Dubai pop-up

If you’re a follower of the Micahel Kors brand’s Instagram account you might have noticed a new #InstaKors hashtag cropping up. It’s part of a new project which will allow you to sign up with your email and Instagram handle and have the brand send you an email with a shoppable link every time you ‘like’ something. It’s a tactic that was also unveiled by Marc Jacobs earlier this month. 

Meanwhile at The Dubai Mall from November 25 to December 2, Kors himself will be present to open a special pop-up store dedicated to the brand’s Selma bag. Alongside select pieces from the holiday collection available to buy there will also be a photo booth designed to snap pictures and share them via social media. The bag will also be available in an exclusive ‘Blossom’ pale pink shade, ahead of its global release with the rest of the Spring 2015 collection.