Margiela’s MM6 launches first European store

The first MM6 store opened last September in New York City, during the Big Apple’s fashion week. Paris, the second location for the brand and the first in Europe, is set to be followed by spaces in Milan and London later in the year. 

The 80 square meter space is located around the corner from the famous Ritz Hotel, on the place du Marché Saint-Honoré in Paris’s luxury-packed first arrondissement. 

As usual, it’s a monochrome affair, with the space covered in trademark white industrial tiles, and the floor in a dark chevron pattern wood parquet. The changing rooms also feature a trompe-l’oeil tile-effect carpet.

Founded in 1997 as a lower-priced second line for Martin Margiela’s experimental and minimal main collections, MM6 mixes conceptual basics with feminine touches for ready-to-wear, accessories and leather. 

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