H&M to stream runway show live from Paris

The brand will be streaming the show live starting at 9:45 CET/ 3:45 PM EST at http://new.livestream.com/accounts/2176053/paris2013

While not on the official Paris Fashion Week calendar, this, the first show for the famous high-street brand since its last catwalk outing in New York in 2005, is one of the season’s eagerly anticipated events. “We will be showing key items from our ladies collection for fall 2013 with around 25 looks,” a spokesperson for the brand told Relaxnews. 

Famed for its collaborations with some of fashion’s biggest names including Lanvin, Karl Lagerfeld, and most recently Maison Martin Margiela, this time around it’s the talents of H&M’s own studio which are being shown off. The collection has been designed by the company’s in-house designers under the head of design Ann-Sofie Johansson.

The neo-classical location of the Musée Rodin in the 7th arrondisement of Paris has previously hosted major runway shows for Christian Dior and Yves Saint Laurent.

Topshop and Topman also show their higher-priced Topshop Unique and Topman Design lines off at London Fashion Week.