Gemma Ward, Julia Nobis and Ine Neefs are Prada’s new campaign icons

After presenting its last Spring collection, Prada’s taking the idea of being the last woman alive in a new direction for its ad campaign videos.It’s the end of the world and Prada’s women are perfectly fine.

There’s Gemma Ward lounging alone in an apartment,examining old photographs (Intimate video); Ine Neefs posing distinctly (Stoic video); and Julia Nobis, dancing in a kaleidoscopic dreamworld (Psychedelic video). As with all things Prada, its way of surviving the end of the world is unexpected and surprisingly chic.

Gemma Ward, Julia Nobis and Ine Neefs Are Prada’s new campaign icons