Demi Lovato the new face of Skechers

“My generation grew up with Skechers,” said Lovato, explaining the appeal of the campaign for her. The 21-year-old New Mexico born singer of “Give Your Heart a Break,” “Heart Attack” and “Neon Lights” who has a major social media following, with 36 million fans on Facebook, also tweeted her excitement. 

Last year US winner of Season 5 of “The Voice” Danielle Bradbury was the face of the brand, which has a long history of campaigns with teen icon singers including Britney Spears, Christina Aguilera and Carrie Underwood.