COS opens debut US store

Los Angeles has been chosen as the first location for COS, with a new boutique set to open October 30, following an online launch earlier in 2014. The unit at 357 North Beverly Drive is housed over two-floors, stretching to 5,683 square feet of retail space.

“Following the launch of the online store in the market earlier this year, we are looking forward to opening our first street location in Los Angeles,” said Marie Honda, Managing Director of COS.

In keeping with the classic 1920s California architecture of the building’s externals, interior design elements include raw steel hanging rails, and a mix of mid-century and contemporary furniture. These are complemented by tactile materials include neutral glass, concrete and wood. 

The opening comes just a couple of weeks after the opening of fellow H&M family member & Other Stories in New York City (the brand’s first US store), and in a year that has also seen European brand The Kooples also launch its debut American locations.