Berluti opens London ‘maison’

Set over three floors, Berluti has unveiled a decadent new London home for its menswear, accessories and shoe collections.

“We wanted to create a men’s club where the atmosphere and feeling belongs to a private place where men can feel at home,” creative director Alessandro Sartori told WWD. “We chose London because the idea was to open the first maison where the history of the brand was.”

Designed by Gwenaël Nicolas, the ‘Maison’ boutique includes the brand’s original shoestore, which had been present on Conduit Street for 15 years, but which has now been enlarged to hold the latest ready-to-wear offer.

Nicolas picked typically luxurious finishes, and, in a nod to the brand’s 118-year leather-working heritage, used plenty of the stuff, including a leather-walled bespoke space for appointments with the French and Italian tailors or the ‘bottier’.

Run by Antoine Arnault and part of the LVMH luxury group, Berluti expanded into menswear last year, with luxury collections designed by Sartori, formerly of Italian label Zegna. 

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