Sustainable Brands – Sunad and Nudie Jeans Co.
Sustainable Brands – Sunad and Nudie Jeans Co.
In celebration of earth month, and sandwiched between the March for Science and The People’s Climate March in the United States, we have profiled several sustainable brands this week. Sustainability in the fashion industry has been touted for years now, some brands pushing it as a day-to-day method of operation, while others have embraced sustainability in momentary bursts following customer-driven trends. These profiles will focus on those brands committed to sustainability beyond trend.
Sunad
Sunad embraces slow fashion, crafting their shirts from 100% natural fibres in Spain. Established in 2015 by Paloma Canut and Ana Marroquín, the brand is new yet feels familiar.
While they occasionally offer a jumpsuit, classic shirts are the brand’s focus, with this season’s pieces ranging in price from €121 to €150. “Each season we will come out with one item that isn’t a shirt, but takes inspiration from the shirt,” the design duo told T Magazine. The pair went on to express a desire to be known first as shirtmakers, before branching out to include other categories – emphasizing an effort to perfect one aspect of design before expanding.
Image courtesy of Sunad
Crisp collars and well-draped lines give each shirt a timeless and versatile look, with the capability to transfer from the office to the beach to cocktails with ease. “We believe in bringing back timeless classics using only natural fabrics,” the brand’s website states. “Focusing on design, craftsmanship and working with a slow fashion philosophy. SUNAD is a play on masculinity and femininity through form and color. Evoking the free spirit of the wind in the desert, the sun, the dunes, the history…”
Image courtesy of Sunad
Nudie Jeans
Just in case you want something to wear your new sustainable button down with: Nudie Jeans offers products made from 100% organic cotton, produced using a method that takes 91% less water to make than traditional methods. The pursuit of sustainability goes beyond – the company also offers free repair service, resells second hand products, and recycles worn out products.
Image courtesy of Nudie Jeans Co.
Plus, Nudie Jeans is committed to providing a living wage to workers at each point along the supply chain – offering a transparent view of their own on their website. “In collaboration with the garment factories we bear the responsibility to provide a safe, fair and ethical working environment for all the people who are involved in the manufacture of our clothes,” the website states. “We work together with only a handful of partners, all of whom are required to comply with our code of conduct. Our membership of Fair Wear Foundation is a key element ensuring that everyone across the production chain works under fair conditions.”
Image courtesy of Nudie Jeans Co.
But if you’d not so into jeans, that’s fine too – Nudie offers denim jackets and shirts (layering is still a thing, right?), t-shirts, knitwear and more. Founded by Maria Erixon Levin in 2001, Nudie Jeans Co. started in Sweden. Levin’s motivation to design and produce jeans results from a desire to offer something classic and stable to match the continual evolution of fashion. The more you wear and repair jeans, the more character they have,” Levin told The Lens last year. “Denim is a living fabric that changes over time–and they are for everyone, of all ages and genders.”
Sustainable Brands – Sunad and Nudie Jeans Co.
