Bonpoint celebrates SoHo opening with Garance Doré film

Featuring a group of children playing with a range of accessories to the sound of British folk musician Rachael Dadd’s track “Bounce the Ball”, the film showcases key pieces from the French label’s Summer 2014 collection.

The SoHo boutique is Bonpoint’s second New York location, following the opening of its Madison Avenue retail spot in 2011.

Unveiled earlier this month, the store features a Ladurée tea room and a ‘Miniclub’ designed to help parents organize baby showers and host creative workshops for children.

Doré is one of the biggest names in fashion blogging and is known for her mixture of illustration, photography, video direction and journalistic musings. She also recently directed a video for British brand Whistles.

Watch the Bonpoint video: http://youtu.be/kvME7tOQs3Q