Nike readying global launch for homage to three Chinese cities
The «China» pack offers three distinctive designs, with «Beijing: Lion» featuring a golden-copper synthetic upper and intricate weave patterns. The «Shanghai: Shark» references the famed port city with a silver-tone upper and aqua accents. «Guangzhou: Tiger» — by far the boldest of the set — features an orange and black tiger-stripe pattern inspired by the city’s dominance as a trade and manufacturing hub.
The pack has already launched in China and will launch globally in early August.
Nike has also announced that along with special edition T-shirts, it will release one pair of shoes per week on nikestore.com.cn, at the Nike Huaihai Brand Experience Store and at designated retail outlets. Nike plans to unroll 10 Shanghai-themed models — ranging from basketball to running shoes, as well as urban sneakers — all imprinted with the word «Shen,» the old name of Shanghai, and «Luwan Never Gone 310103,» as a tribute to Lu Wan District, the birthplace of street fashion in Shanghai.
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