Just Cavalli launches new line of tech accessories

Ahead of the next iPhone launch (strongly rumored to be a new ‘S’ version of the existing iPhone 5 form factor), the brand teamed up with the La Rinascente department store in Milan to unveil its latest line of cases for the famous Apple smartphones.

Just Cavalli has also customized the store’s shop windows from September 3 to 9 to celebrate the launch. Cavalli said he wanted to «dress up the latest technology with animal prints» and has done exactly that, creating a range of options including leopard and python skin prints, multicolored bird wings, and a fun new clutch style with a built-in chain handle. 

Produced by Italian company Puro, the cases are currently available exclusively at the department store, with prices ranging from €16.99 to €27.99, before hitting general retail via the Just Cavalli and Puro websites in October. 

Puro has previously created phone and tablet covers for car manufacturers Ferrari and Fiat as well as fashion brand Guess. It’s a growing business and one which is attracting more and more innovation from designers including Michael Kors whose iPhone clutch case combines a protective case for your phone with a wallet. 

jt/cm