Balmain Collaborates with L’Oréal Paris
Balmain Collaborates with L’Oréal Paris
L’Oréal Paris and luxury fashion house Balmain have revealed a collaboration on a collection of lipsticks. Twelve new shades will be designed under Balmain creative director Olivier Rousteing, split into three colour themes. The collection is due to launch in September to coincide with Paris Fashion Week. L’Oréal Paris have also revealed that three star shades will be jewel editions, meaning they will be available in Balmain Paris Stores and selected retailers.
This will be the beauty brand’s first collaboration with a fashion house. Rousteing however has collaborated with other high street brands in the past including H&M and Nike.
“L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” Rousteing said, reported Vogue. “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”
“L’Oréal Paris loves this vision of new Parisian beauty developed by Olivier Rousteing. This collaboration builds on the partnership between L’Oréal Paris and Paris Fashion Week, which seems to democratise runway beauty for everyone,” said L’Oréal Paris global brand president Pierre-Emmanuel Angeloglou. “Olivier Rousteing and his Balmain Paris team have proved expectional partners in making this idea a reality. Accessible beauty and high fashion now have a symbolic meeting point: this new Colour Riche limite collection with Balmain Paris.”
Balmain Collaborates with L’Oréal Paris
