Proenza Schouler Spring-Summer 2014 campaign composed of arty juxtapositions

The girls were styled by Marie Chaix (who has also worked on this season’s Kenzo and Roberto Cavalli advertising), with the images designed to show off the collection’s interest in the juxtapositions and intersections between technology, handicrafts, nature and indoor environments. 

Shot on location at the Massachusetts home owned by the brand’s designers Jack McCollough and Lazaro Hernandez, the images show the two girls photographed at night with strong flashes of artificial light, and in dreamy colored daytime portrait shots. 

Check out the campaign film by David Sims with Eddie the Wheel at http://youtu.be/yxRneoFlJ2I