Mothers and daughters team up for Jaeger

Celebrating the 130th anniversary of the brand, Jaeger has unveiled a new campaign for the winter months shot by Josh Olins. 

Model, equestrian and occasional race-car driver Jodie Kidd appears with her mom Wendy (who used to model for Hardy Amies), while former face of Gucci, Jacquetta Wheeler posed with her mother, photographer Tessa Codrington. The sextet was rounded out by Jasmine Guinness, a former model and now designer and of course a member of the famous brewing dynasty, who was captured with her Irish-born mom Liz Casey.

“Each duo shares an inherited sense of refined style,” explained Colin Henry, Jaeger’s CEO. 

All of the women wear pieces from the Jaeger Fall/Winter 2014 collection. One of the hottest photographers in the industry, Olins has also shot this season’s campaigns for labels including Adidas Originals Blue, Balenciaga Menswear, AG Jeans, and Iro. Other mother daughter fashion ads include Givenchy’s Fall/Winter 2013 campaign which featured Carine Roitfeld and Julia Restoin-Roitfeld, and Jerry Hall and Georgia May Jagger’s work for Sunglass Hut.