Louis Vuitton goes to the World Cup

Louis Vuitton’s handiwork will be broadcast around the world when the World Cup trophy is taken out of its bespoke monogram case and presented to the winning captain following the final of the global football bonanza.

It will be the second time the Louis Vuitton case has been used, following on from the 2010 finals in South Africa. Commissioned that year by FIFA, the case was handmade in the brand’s Asnières, France workshops and was custom-designed to fit the 36cm high, solid gold and malachite trophy. As with all Louis Vuitton trunks, the case is covered in the classic monogram canvas, with a brass lock and reinforced brass corners. 

Previous special commissions from the Asnières workshop include a portable tea service for the Maharaja of Baroda as well as the case for the silver ewer of the America’s Cup, the world’s oldest sporting trophy, which dates back to 1851. The brand’s signature luggage has appeared across pop culture, including in Wes Anderson’s cult 2007 railway adventure movie “The Darjeeling Limited.”