Fashion films of the week: Armani, Rykiel, Carven
Emporio Armani
Shot on the Irish coast at Dollymount Strand, the Fall-Winter 2014 campaign from the Italian brand was captured by photographer Boo George. With stunning North Sea light, sand dunes, magpies, and beautiful clothes, what’s not to like?
Sonia by Sonia Rykiel
Gaëlle Mancina and Philippine Chaumont go on a jaunt in Paris in this new film from Sonia Rykiel, designed to show off the Sonia By Sonia Rykiel Pre-Fall 2014 collection. Soundtracked by “Les Plaisirs de Paris,” the gallivanting girls explore the city of light in the summer sunshine.
Carven
It’s a double dose of ‘le French touch’ this week as Carven unveils its latest digital treats in a new film aping the style of legendary director Jean-Luc Godard. It’s a breezy, whimsical and very French look at the brand’s new e-commerce and runway pre-order services.
