Dior and Miu Miu release new eyewear films
Dior
Showing off the Demoiselle shape sunglasses for the Spring 2013 line, the first full collection overseen by new creative director Raf Simons, this short film plays with pounding bass beats and shifting candy-colored backdrops.
The classic 1950s shape of the Demoiselle glasses is matched by the retro styling, with crystal embellished eyes and netting over the face of San Francisco-born model Mackenzie Drazan.
Miu Miu
Miu Miu’s moody effort was shot by fashion photography legends Inez van Lamsweerde & Vinoodh Matadin and continues the aesthetic the pair has used in the label’s Spring Summer 2013 campaigns.
According to Miu Miu, the film represents “a dreamy web of closeness and interpersonal relationships” and stars supermodels Malgosia Bela, Bette Franke, Martha Hunt and Arizona Muse as well as a pair of Victoria’s Secret angels in the form of Doutzen Kroes and Adriana Lima. The 20-second clip is soundtracked by Biosphere’s “Cloudwalker III.”
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