Diane von Furstenberg and Roxy launch surfer swimwear line
The line, DVF Loves Roxy, just launched globally and matches Furstenberg’s iconic bold prints with Roxy’s surfer silhouettes — with surfers Kelia Moniz and Monyca Byrne-Wicke as the faces of the line.
Comprising 35 pieces, the line includes swimwear, beach cover-ups, board shorts, rash guards, and beach bags.
“I am so excited to work with Roxy,” Furstenberg told WWD last year when she announced the partnership. “The collection is playful and fun…we wanted to empower women to go for it and ride the wave.”
“Roxy tends to appeal to women and girls that love the outdoors because the brand is derived from the board lifestyle – both surf and snow,” Roxy representative Danielle Beck told blog Well + Good NYC. “DVF brings a more fashion savvy customer to the equation, so together, the collection is intended for everyone, the outdoor girl and the stylish girl.”
With prices ranging from $25 to $75, DVF Loves ROXY is available at selected DVF and Roxy stores across the globe, the roxy.com e-commerce site, and at Nordstrom’s and Bloomingdales’ websites and stores across the US.
Watch: http://www.youtube.com/watch?v=MOUFd27c69Y
