Chanel emerges most tweeted brand of PFW

Christian Dior follows in second place with its retro-futuristic runway presentation. Next in the ranking is Balenciaga, with its edgy new collection, followed by Vuitton, which pulled out all the stops for its show at the new Fondation LVMH building. Finally, Givenchy landed in fifth place with its sexy gladiator styles.

The ranking was established by Topsy Pro, which referenced tweets containing the name of the brands or related hashtags, as well as tweets from the official Twitter accounts of the brands, between September 23 and October 1.