ASOS launches new Chinese site

Currently present in 237 markets around the world, ASOS China is the eighth country-specific site, joining Australia, France, Germany, Italy, Spain, the United States and Russia. 

“China continues to impress us with its steady growth,” explained Nick Robertson, CEO of ASOS. “The launch will not only help navigate and break down existing barriers but also dramatically improve the ASOS experience for our fast growing number of Chinese customers,” he added.  

Key features include pricing in Chinese Yuan Renminbi (RMB), local delivery services and speedy returns, country-specific bespoke editorial content, and culturally relevant marketing newsletters. There is also a special social media presence on Sina Weibo (http://weibo.com/asosofficial). 

The line-up includes mass-market global labels American Apparel and Mango; niche brands like Cheap Monday, Religion, and G-Star; and premium brands Ted Baker and Sonia by Sonia Rykiel, which will all sit alongside items by ASOS’s own design team. The products will be regularly refreshed, with up to 100 lines added daily.