G-Star RAW and Pharrell unveil Spring/Summer 2015 collaboration in New York City

The collaboration between Pharrell and G-Star RAW, designed to fight ocean plastic pollution through innovation, is continuing for another season. 

This weekend in New York City, models presented the Spring/Summer 2015 pieces alongside Pharrell, who co-designed the collection with the G-Star RAW teams. 

Guests invited to the launch event were treated to fluid projections at the 23 Wall Street venue, with pieces also presented inside custom-built aquariums that magnified the fabrics, including the Bionic Yarn denim made with recycled ocean plastics.

“Denim is one of the most cherished fabrics on Earth — and one of the most traditional. With RAW for the Oceans we have created the next generation.” explained Pharrell. 

Musical accompaniment was provided by Kraftwerk founding member Florian Schneider. The first RAW for the Oceans collection for Fall/Winter 2014 hit stores and online on September 6.