G-Star RAW to arrive in India

G-Star RAW, known for its innovative untreated denims and 3D constructions, will be coming to India in a new deal set to see stores open across the 1.2 billion-strong market, which boasts a growing denim fanbase.

“G-star is a true pioneer in the denim industry,” explained Sanjay Kapoor, Managing Director of Genesis Luxury, G-Star’s partner, who have also introduced Giorgio Armani, Emporio Armani and Bottega Veneta to India, as well as British luxury labels Burberry and Paul Smith. “Their wide expertise, from distinct styles to superior fits, is something yet to be seen in the Indian market… We are very excited to launch their entrance.” 

With advertising fronted by model Lily Cole and Norwegian chess grandmaster Magnus Carlsen, G-Star RAW is undergoing an extended moment in the spotlight thanks to recent collaborations with Leica Cameras and Land Rover vehicles, as well as a capsule collection using recycled ocean plastic, fronted by Pharrell Williams. The debut store is set to open at the end of the year, with up to 30 locations to follow.