Nike readying global launch for homage to three Chinese cities
The “China” pack offers three distinctive designs, with “Beijing: Lion” featuring a golden-copper synthetic upper and intricate weave patterns. The “Shanghai: Shark” references the famed port city with a silver-tone upper and aqua accents. “Guangzhou: Tiger” — by far the boldest of the set — features an orange and black tiger-stripe pattern inspired by the city’s dominance as a trade and manufacturing hub.
The pack has already launched in China and will launch globally in early August.
Nike has also announced that along with special edition T-shirts, it will release one pair of shoes per week on nikestore.com.cn, at the Nike Huaihai Brand Experience Store and at designated retail outlets. Nike plans to unroll 10 Shanghai-themed models — ranging from basketball to running shoes, as well as urban sneakers — all imprinted with the word “Shen,” the old name of Shanghai, and “Luwan Never Gone 310103,” as a tribute to Lu Wan District, the birthplace of street fashion in Shanghai.
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