Hunter to open London flagship

The store will open at 83 Regent Street, down the road from the Burberry and Brooks Brothers flagships, and will be the first of Hunter’s locations to stock the new lines and show off the new retail concept.   

Founded in 1856, Hunter is well-known for its classic rubber boots, but the brand is undergoing something of a creative shake-up with the launch of an upmarket ready-to-wear line, Hunter Original (which got its runway debut during London Fashion Week in February), and Hunter Field, a sports performance line set to arrive later this year.

“As we continue to expand our business, the opening of the London flagship will be a key milestone in the development of our brand. Choosing to establish our first retail presence on Regent Street stays true to our heritage as a British brand,” explained Hunter’s chief executive officer James Seuss. 

It’s an exciting time for the brand. Creative director Alasdhair Willis is, of course, one half of one of the fashion world’s power couples, married as he is to superstar designer Stella McCartney. In addition, the store’s location seems apt: J.Crew, Hackett, Lacoste and Tommy Hilfiger are just some of the brands to have opened on Regent Street within the past year.