Brioni Spring/Summer 2015 campaign shot by Collier Schorr
The brand’s latest advertising shows off the Spring/Summer 2015 tailoring and casualwear against a dramatic Los Angeles backdrop.
The “private, intimate and sensual” moments were photographed at the minimalist boulder house of Eric Lloyd Wright, a building still undergoing construction, and based on designs by the owner’s famed architect/designer grandfather, Frank Lloyd Wright.
Razor-cheeked model Dominik Bauer is the star of the images, wearing different suiting options as well as some more casual pieces: “The idea was to show a day-in-the-life of the Brioni man, who loosens up after a day of work and shows his more relaxed yet sensual side against a natural backdrop that brings out the clothes,” explained Mullane.
The ad campaign will debut in publications and online in the second half of January.
