Natasha Poly goes 70s chic for Emilio Pucci

Emilio Pucci, a label known for its colorful Pop Art-inspired prints, chose Russian supermodel Natasha Poly as the face of its latest collection, which has a distinctive 1970s vibe.

Shot by the Dutch duo Inez & Vinoodh under the creative direction of Giovanni Bianco, the campaign reflects the spirit of the Italian brand, showcasing the sexy retro looks of the latest collection in psychedelic kaleidoscope patterns.

Natasha Poly is seen in ethereal muslin dresses, an embroidered mini-tunic and floral embroidered boots, among other looks. Floral motifs — one of the top trends of the season — are well represented in this Spring-Summer collection.

Natasha Poly hardly requires an introduction, as she has modeled for several prestigious fashion houses on runway and in campaigns. In 2015 alone, in addition to fronting the new Emilio Pucci ads, she will be seen in campaigns for Isabel Marant, Marc Jacobs and Jimmy Choo Fragrance.