Rihanna takes on new role at Puma

Two tweets from the singer Tuesday indicated that she was in Germany and seemed to suggest that she would be repping the label.

Now a report published in WWD has confirmed the news. In addition to being a global brand ambassador, the 26-year-old “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio,” the brand told the publication. “Signing Rihanna is a fantastic step for Puma,” explained Puma’s chief executive officer Bjørn Gulden who praised “her global profile, her charisma and individuality, her ambition.”

Rihanna has previously worked on capsule collections with UK high-street brand River Island (collaborating with her friend, designer Adam Selman). In addition she has also created cosmetics with American beauty brand MAC and has modeled in campaigns for Parisian fashion house Balmain and Italian brand Gucci. 

This latest move sees her follow in the steps of fellow musicians like Kanye West, who signed his own lucrative deal with Adidas this time last year, ending his previous collaboration with Nike. Puma has also recently worked with fellow R&B star Solange, who has released a series of footwear capsules with the German sportswear company.