Lady Gaga and Tony Bennett to pose for H&M

Though the pairing may seem unlikely, the two celebrities certainly seem to be a winning team. After the release of their collaborative album, which is scheduled for September 23, the two singers will appear in a series of H&M advertisements this winter. It was revealed Wednesday that the Swedish brand has chosen the duo as the stars of its holiday campaign.

Lady Gaga and Tony Bennett will appear in a TV spot slated to air worldwide from late November. The video, soundtracked by their rendition of “Cheek to Cheek,” will also be released in an extended version through the brand’s website. The campaign will also include outdoor, print and online ads.