Langley Fox for Rebecca Minkoff Fall/Winter 2014

Rebecca Minkoff has tapped Langley Fox Hemingway as the face of her Fall 2014 campaign in a new set of images captured by photographer Seiji Fujimori.

“I wanted to have Langley star in our ad campaign the second I met her,” explained Minkoff. “She personifies the ultimate Rebecca Minkoff girl; someone who is talented, confident and exudes a sense of personal style.”

Langley is, of course, daughter to actress Mariel Hemingway and the great-granddaughter of the famous 20th-century writer Ernest. Alongside her career as an illustrator and artist, she has recently shot into the fashion limelight, walking in shows for Marc Jacobs and Hedi Slimane, and appearing in the latest campaign for Just Cavalli.

The San Diego-born designer Rebecca Minkoff founded her label in 2001. This season the brand will be opening their first standalone retail store, in SoHo in New York City, with two California stores in West Hollywood and San Francisco expected to arrive in early 2015.