Whistles to launch menswear

Led by former Topshop boss Jane Shepherdson, the mid-range label has been something of a success story of late. With a host of fashionista celebrity fans recently spotted in the brand’s clothes including the Duchess of Cambridge, Olivia Palermo, and Alexa Chung, the company reported a 24 percent increase in sales in 2012.

Now Whistles is announcing a move into menswear for Autumn-Winter 2014 (meaning we should expect to see the first hints of the pieces in January next year). 

« Menswear is something that we have been planning to do since we started in 2008, » said CEO Jane Shepherdson.

A new menswear team has been formed under the creative direction of the brand’s chief designer Nick Passmore — who are already working on mood-boards — and the clothes will hit stores in September next year. 

Prices should match the current womenswear offer where jeans are sold for around £100 (€120) and outerwear reaches up to £950 (around €1,100). The collection will go on sale in select department stores, in key Whistles stores and online.