Videos: Balmain and Rihanna behind the scenes
Three new videos released by Balmain show the atmosphere on set as the fashion brand created its Spring-Summer 2014 campaign.
« I’m really thrilled that we have Rihanna for this campaign, » explained creative director Olivier Rousteing, who apparently decided to create the collection around her after the popstar visited the Balmain studio. « She’s powerful, she knows how to mix beauty, she’s boyish, she’s strong, she’s the new icon, » he added.
Styled by Mel Ottenberg and shot by Inez van Lamsweerde and Vinoodh Matadin, Rihanna also appears in the videos. The 25-year-old was excited about the collaboration: « Balmain has been a brand that I’ve loved for so long, and now to actually get to work with them, it’s brilliant. »
Makeup duties were carried out by Yadim, who decided to focus on the singer’s own beauty: « We kept it really natural; the clothes are so amazing that you don’t really need any gimmicks. »
Check out the videos here:
