Versace and Riachuelo collection showcased on Sao Paulo runway

Versace has teamed up with Riachuelo for a new clothing line set to arrive exclusively in Brazil. The campaign was shot by Mert Alas and Marcus Piggott and features Brazilian model (and Victoria’s Secret ‘Angel’) Adriana Lima.

« I adore Brazilian women! They are strong and have such a positive attitude » explained Donatella Versace. « This collection is like a sparkle to me when Versace and the Brazilian women are meeting. It’s perfection ».

The women’s pieces, shown on the Sao Paulo runway Thursday, arrive in a mixture of black, off-white, purple, pink, coral and yellow colors, with strong prints on t-shirts and jeans, which also feature Guipure lace (filet lace) details. Other items include neoprene cropped tops, pencil skirts and high-waisted shorts, all ready to be paired with studded sandals and statement maxi jewelry. Prices range from R$49.90 (approx. US$19/€16) for a top, up to R$399.90 (approx. US$156/€125) for the most expensive dresses.

The companies are donating R$1 million for the Associação de Assistência à Criança Deficiente (AACD), an NGO dedicated to helping disabled children and their families. It’s the first time Versace has teamed up for a collaboration with a Brazilian brand. They’re joining a trend kicked off earlier this week by British designer Stella McCartney who also announced a capsule collection with C&A in Brazil during Sao Paulo Fashion Week. Previous Versace collaborations include their collection with Swedish fast fashion retailer H&M.