The Hilfigers head to Malibu for Spring 2014 campaign

To promote its Spring-Summer 2014 collection, the brand is launching its « wést coãstiüs » campaign, starring the Hilfigers on a beach in Malibu, California. This season once again, Tommy Hilfiger presents a fresh take on traditional preppy style, bringing classic pieces in line with current trends.

The collection includes worn-in shorts, chambray shirts, chinos and blazers as well as a selection of pieces in neoprene and in leather.

« This season we took The Hilfigers back to one of my earliest inspirations: the West Coast, » Tommy Hilfiger explained. « In the Spring 2014 Collection, we looked at the preppy classics that we have loved throughout the years, and reinvented them with a modern, ‘West Coast’ spirit in mind. »

Shot by British photographer Craig McDean, the campaign features models Chloe Blackshire, Max Rogers, RJ King, Marlon Texeira and Julia Hafstrom, who were already part of the Hilfiger family in past campaigns. Luke Willet, Jac Jagaciak and Janis Ancens are the new faces of the tribe.