Sporty streetwear in shades of blue for new Puma x BWGH line

Streetwear brand BWGH (Brooklyn We Go Hard) is one of the hottest names emerging from the French capital, known for its luxe fabrics and sharp designs as well as stunning campaign films, and Puma’s initial collaboration with the brand led to the Bluefield pack, made up of three pieces — a new version of the R698 shoe, a technical backpack, and a skateboard deck.

This latest project sees BWGH serve up streetwear with a twist including color block t-shirts, sweatshirt with a towelling ‘JOY’ logo, and new sneaker colorways including an urban camo print in shades of blue. 

Founded in 2010 by two friends, David Obadia and Nelson Hassan, BWGH have previously worked with footwear legend Ronnie Fieg, as well as Kitsuné and Colette.