Rihanna’s co-designer Adam Selman to debut new line at NYFW

Selman‘s one-off swimwear-inspired lycra pieces have already been included in editorials for Purple magazine; now he’s creating a whole line of athletic-inspired womenswear, including some kinky lingerie touches. « It’s sexy. It’s that fantasy woman but it’s also sporty, » Selman told WWD. 

Selman first met the singer via his stylist boyfriend Mel Ottenberg, who has himself styled a number of videos and shoots for Rihanna including « We Found Love » and « You Da One. »

They quickly became regular collaborators. Alongside his work as design director on the Rihanna for River Island line that hit stores earlier this year, Selman has also designed a number of one-off pieces for the star, including the all-black look she wore to sing at last year’s Victoria’s Secret runway show and the bejeweled bikini bras she’s wore at carnivals in her native Barbados.

Hitting a mid-range price point, Selman expects to offer dresses at around $400 at retail, and hopes to sell via Opening Ceremony, Barneys and Net-à-Porter.com. 

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