Raf Simons taking Dior pre-fall show to Tokyo

After last week’s announcement that Chanel will be taking its Métiers d’Art show to Austria (the snowy cultural gem that is Salzburg, to be precise), comes the news that Christian Dior will be heading to Japan for the same season. 

According to a report by WWD, the French brand will be playing to the crowds in the Tokyo with a special show on December 11. The brand is reportedly also readying a new store in the city’s Omotesando district, as well as an exhibition and photo book by French fashion photographer Patrick Demarchelier.

The trend for international shows in between the main Fall/Winter and Spring/Summer fashion weeks is now well established. Alongside Chanel’s ventures to Dallas, Singapore and Edinburgh over the past few seasons, Dior has also travelled to Brooklyn and Monaco to show off its collections.