Pharrell Williams gets ‘Happy’ for the oceans with new G-Star RAW collection

The Fall-Winter 2014 men’s and womenswear collection titled ‘G-Star RAW for the Oceans,’ a collaboration between Bionic Yarn, the Vortex Project and Parley for the Oceans, was first announced in February this year, with Pharrell Williams curating the line. 

The key to the collection is the Bionic Yarn, a fiber created from recycled plastic harvested from the ocean. This is the first time the fabric has been incorporated into jeans, and this first full collection has used 10 tons of recycled ocean plastic. 

Pieces include the aforementioned denim as well as bomber jackets, boilersuits, trench coats, shirts, t-shirts and caps all featuring the Bionic Yarn. The dark blue and black clothing also features a new ‘Otto the Octopus’ motif which appears throughout the collection (even hidden in the reverse of some fabrics). 

The G-Star RAW for the Oceans collection will hit G-Star stores in September 2014.