Paul Smith teams up with David Bowie

The cover image features the iconic « Heroes » photo shot by Masayoshi Sukita, with the titled struck through, and a new title, « The Next Day, » pasted over the top. The idea was about « forgetting or obliterating the past, » said Jonathan Barnbrook; « it has the detachment appropriate for the atmosphere of the new album, » he added.  

Two singles have already dropped from the first album for Bowie since his 2003 album, « Reality, » with the video for « The Stars (Are Out Tonight) » featuring some of fashion’s biggest names, including Saskia de Brauw and Tilda Swinton. 

According to the British designer, the collaboration was an obvious one: « David Bowie has worn a lot of Paul Smith throughout his career and I was excited and delighted when asked if I would do the official T-shirt for his album ‘The Next Day,' » Smith told GQ Magazine.

That’s not all though – « there will also be some other great things coming up later in the year, » added the designer. Exciting. The shirt is currently selling online at Paul Smith for €95.

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