Net-a-Porter Introduces ‘The Net Set’
Online luxury fashion e-tailer Net-a-Porter has introduced its latest development in pushing sales, with its announcement of ‘The Net Set’ – a new service allowing users to create a profile, fill it with clothes they like (from Net-a-Porter), follow friends, celebrities and brands, and upload photos that Net-a-Porter will match to its nearest product.
The announcement followed multiple rumours hat Net-A-Porter have created a new social network with a version of Instagram exclusively for fashion.
Natalie Massenet, who launched Net-a-Porter in 2000, said ‘We are incredibly excited to launch the world’s first luxury shoppable mobile social network where fashionable digital women all over the world can connect and enjoy a unique and seamless shopping experience across all devices’.
