MSGM and Toilet Paper unite for surreal sweatshirts
Just last week the fashion world was raving about Kenzo’s latest advertising campaign, art-directed by the creative trio behind Toilet Paper. Well you might have missed the news that designer Massimo Giorgetti’s hip MSGM label had also teamed up with the magazine on a new line of sweatshirts featuring distinctive images from the pages of the magazine.
« The images in Toilet Paper have always captured my attention, inspiring and entertaining me, » said Giorgetti. « I have found thousands of similarities between the subjects of the prints used in my collections and the images printed in the magazine, » added the designer.
The desire to collaborate was just as strong for Maurizio Cattelan who said: « I have to wear clothes every day, I might as well make my own. »
« Toilet Paper has developed its own style and a recognizable image, » added Toilet Paper co-founder and photographer Pierpaolo Ferrari « now we are interested in trying out our images in different mediums. With Massimo, we discovered that a toad in a sandwich works just as well on a sweatshirt. »
The unisex sweatshirts retail for €175 each and went on sale at the beginning of the month via a select group of online retailers including thecorner.com, Lanecrawford and Luisaviaroma.com. The designs will hit physical MSGM locations in multibrand boutiques from November.
Image-only magazine Toilet Paper was founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari in 2010.
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