Marks & Spencer unveils new campaign starring ‘Leading Ladies’
Shot by famed photographer Annie Leibovitz, the latest Marks & Spencer campaign stars a bevy of the UK’s top female talent, photographed in pieces from the latest autumn collections. Oscar-winning actress Helen Mirren leads the line-up, describing the 12-strong all-girl gang as « like going to the ultimate dinner party. »
In fact the creative industries are pretty heavily represented. Mirren was joined by Darcey Bussell (former Principal Ballerina at the Royal Ballet), Brit-Art legend Tracey Emin, US Vogue’s creative director Grace Coddington, fellow red-head fashionista and supermodel Karen Elson, and musician Ellie Goulding.
However there were also high-flyers from the world of sports and public service, including Jasmine Whitbread, the CEO of Save the Children International, and 2011 Nurse of the Year Helen Allen.
« We wanted this campaign to signal a new and confident tone of voice to introduce Autumn, » said M&S’s Patrick Bousquet-Chavanne. « Annie was the perfect choice to shoot a campaign of this magnitude. Her unmistakable, signature style, with its truly dramatic aesthetic was exactly what we needed to communicate the essence of the campaign and of the new M&S. »
Styled by Harpers Bazaar and Tatler contributor Hannah Teare, the images will appear around the UK from September 3 as well as in the brand’s international flagships in Paris, Shanghai, Hong Kong, Gurgaon, Dubai, Istanbul, Moscow, Prague, Singapore and Amsterdam.
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