Major fashion designers reinvent the football helmet
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Anyone in New York can also glimpse the fashionable helmets in the flagship store’s 59th Street window display.
The auction takes place January 15 – February 4, with 100 percent of the proceeds benefiting the NFL Foundation, a nonprofit organization dedicated to improving the health and safety of the sport in local communities.
Bids start at $248, and designs run the gamut from Betsey Johnson’s pink rosette-covered helmet to Dennis Basso’s fur Mohawk-adorned version.
Why merge fashion with American football? « This is the first time that the Super Bowl will be held in the New York region and we couldn’t think of a better way to celebrate by joining Bloomingdale’s and the NFL in merging fashion and sports with the creation of these unique helmets, » said Steven Kolb, CEO of the Council of Fashion Designers of America Steven Kolb.
For a full list of participating designers and to place a bid on a helmet, visit Bloomingdale’s website.
The Super Bowl takes place February 2 at the MetLife Stadium in New Jersey.