Lacoste celebrates 80 years with 12 customizable polo shirt kits

All through 2013, Lacoste will offer a new polo shirt kit for customizing through color, sewing, embroidery or flock prints. Each kit in the series celebrates an aspect of the Lacoste world. The first, which pays homage to tennis, is already available via Lacoste’s Facebook page. 

Each kit in the series is available in a limited edition of 12 and costs €300.