Kenzo teams up with Toilet Paper mag for latest campaign

The brand hired Humberto Leon and Carol Lim of Opening Ceremony back in July 2011. In the two years since, the American creative directors have proved a revelation, simultaneously harking back to the founder’s ‘Jungle Jap’ prints while updating the brand for a new generation of switched on meme-savvy consumers (their Tiger sweatshirts have been both street-style staples and huge sellers). 

Their latest coup? Hiring the three talents behind Toilet Paper to art direct their surreal new ad campaign, which stars Asian actress Rinko Kikuchi and model Sean O’Pry, alongside a tiger-striped hound. 

An experimental, picture-based magazine, Toilet Paper is the brainchild of artist Maurizio Cattelan, advertising photographer Pierpaolo Ferrari and art director Micol Talso. It’s a world of « ambiguous narratives and a troubling imagination », that has delighted the fashion set since it was first founded in 2010, but this is the first time the Toilet Paper trio have collaborated with a luxury label. 

Kenzo held a special Independence Day BBQ in Paris to launch the campaign, which will be featured in international magazine titles from September onwards.

jt/cm