J Brand jeans to launch capsule with Simone Rocha
Simone Rocha will create a capsule collection for J Brand Jeans set to hit select retailers in late 2014. Previous J Brand collaborations include capsule collections with Christopher Kane and New York City designers Proenza Schouler.
« Simone has developed such a strong aesthetic in a very short space of time, » said J Brand CEO Jeff Rudes, explaining his choice of designer. « Her maturity and sense of direction as a designer is unparalleled for her generation; we are thrilled to have Simone creating a capsule collection with us. »
The Dublin-born Central St Martins graduate was thrilled with the news: « It’s an exciting prospect to work on this project, learn from J Brand’s denim expertise and see how it evolves over the coming months in the run up to the winter launch. »
The collections will be unveiled to press and buyers in July before hitting stores and online at Jbrandjeans.com later in the year.
