Ireland Baldwin stars in Rampage Fall/Winter 2014/15 campaign

« I still can’t believe that I was chosen to be the new face of Rampage, » said Ireland. « Following in the footsteps of women like Petra, Bar and Gisele, those are some huge heels to fill and it’s an honor. »

Eighteen-year-old Baldwin was shot in different pieces from the new Fall/Winter 2014 campaign collection by photographer Nino Munoz in New York City. While it’s her first solo campaign, modeling is in her blood, with her mother Kim Basinger having started off in front of a fashion camera before hitting it big in Hollywood films including « Nine 1⁄2 Weeks » and « Batman. » She shows off the affordable collection, with its mix of cocktail dresses, monochrome daytime separates, sweaters and chic accessories. 

« Ireland was great on set; relaxed, funny and professional. She mentioned that her mom was influential in her decision to go into modeling and you can just tell it’s in her genes, » said Dari Marder, of Rampage owner Iconix Brand Group. The campaign will debut online and in magazines in September issues.