Green Carpet Challenge hits Cannes

Caroline Scheufele, the artistic director and co-president of Chopard, was in Cannes with Livia and Colin Firth and actress and activist Jane Fonda for a glamorous eco-friendly jewelry launch. 

The famous jewelry brand has worked on a new project titled ‘The Journey’ with ARM (the Alliance for Responsible Mining) to create a handcrafted diamond bracelet and earrings. 

The gold comes from South American mines with ‘Fairmined’ certification — this includes strict requirements for « labor conditions, social development and environmental protection in mining communities and is developed in close collaboration with miners, local partners and actors of the supply chain. » The diamonds were sourced by IGC Group and meet the high standards of the Responsible Jewellery Council. 

As part of ‘The Journey’ Chopard will also guide and support two mining communities in Colombia and Ecuador as they are helped to achieve Fairmined certification.

Previous Green Carpet Challenges have included a collaboration between Gucci and the Rainforest Alliance for a range of eco-friendly leather handbags. Firth is married to Oscar winning actor Colin Firth and had an independent career as a film producer before setting up EcoAge with her brother, Nicola Giuggioli.

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