Ferragamo launches new film series for Fiamma bag

Set to premiere on May 7, the latest film from Salvatore Ferragamo was inspired by the different female generations within the Ferragamo family. To celebrate its Fiamma bags, the brand has created a special digital experience highlighting the women via a film and a series of interviews, which sees them discuss their values, style, traditions and family heritage. 

There’s a cool teaser video for the project soundtracked by Chopin’s Piano Concerto No. 2 in F Minor, which shows off both the bags and the ladies involved. Ferragamo has a keen eye for an interesting film project: last year the brand unveiled a series of ‘Walking Stories’ directed by Luca Guadagnino (of « I am Love » fame) which starred Kaya Scodelario, Tom Ellis, and Lauren Hutton among others. 

The full Fiamma experience will premiere May 7 at Ferragamo.com/Fiamma

In the meantime you can check out the teaser video at http://youtu.be/WbVK6VDy-wk